PAGE ONE TO RUN HISPANIC MAGAZINES
| Miami Herald, The (FL) PAGE ONE TO RUN HISPANIC MAGAZINES Hispanic and Hispanic Trends magazines have a new editorial team: Page One Media, which comprises a core group of staffers from the former publisher of Poder and Loft magazines. The move caused seven staffers at the magazines to be laid off. A local investor group led by Chief Executive Sam Verdeja owns the other 49 percent. Verdeja, who will stay on in his current post, was traveling and could not be reached for comment. WIDENING THE APPEAL Page One's mission will be to widen the appeal of the magazines and the related website Hispanic Online, aiming especially at the growing market of young Hispanic professionals, said David Taggart, general manager and group publisher of the Editorial Televisa's Miami division. ``It's a cost issue and trying to spruce up the magazines,'' he said. ``There'll be some pretty cool changes in the February issue.'' ADVERTISING DROP The move comes as 18-year-old Hispanic magazine's advertising has dropped by 19 percent in the number of pages from January through October, according to HispanicMagazineMonitor, a Fort Lauderdale service that tracks the Hispanic publication market. Hispanic has a monthly circulation of 290,000. HispanicMagazineMonitor estimated Hispanic's advertising revenue at $4.62 million from January through September, ranking it seventh in the Hispanic magazine market. Hispanic Trends, with a circulation of about 75,000, is co-published eight times a year with the U.S. Chamber of Commerce. YOUNGER TARGETS ``We've got to reach the younger Hispanics, the third generation, that's coming up,'' Taggart said. Headed by Editor-in-Chief Isaac Lee, Page One Media was formed after the liquidation of Miami Beach's Zoom Media Group in September. Page One bought the trademarks of business monthly Poder and men's lifestyle Loft with plans to relaunch Poder in Colombia next year and Loft in Colombia and Mexico. Loft recently won an Eddy Award for best lifestyle magazine. Copyright (c) 2005 The Miami Herald |